Fashion blogging seems like the ultimate dream job—free designer clothes, luxurious brand deals, and invitations to exclusive events. But how much do fashion bloggers actually make? Can you turn your passion for style into a full-time income, or is it just a side hustle? The truth is, earnings vary greatly depending on experience, audience size, and monetisation strategies. Let’s break down how fashion bloggers make money and what you can realistically expect to earn in this competitive industry.
How Do Fashion Bloggers Make Money?
Fashion bloggers earn money through multiple income streams. Here are the most common ways they monetise their platforms:
1. Brand Sponsorships and Collaborations
Fashion brands are always looking for influencers to showcase their products. Bloggers with a loyal audience can earn from sponsored posts, Instagram collaborations, and brand ambassadorships.
- Beginner bloggers (1K – 10K followers): £50 – £500 per post
- Mid-tier influencers (10K – 100K followers): £500 – £5,000 per post
- Top influencers (100K+ followers): £5,000 – £50,000 per post
2. Affiliate Marketing
Many fashion bloggers earn passive income through affiliate links—when someone buys a product through their link, they get a commission. Popular affiliate programmes include:
- RewardStyle (LIKEtoKNOW.it)
- Amazon Associates
- ShopStyle Collective
- ASOS, Revolve, and Net-a-Porter affiliate programmes
- Commission rates: 5% – 20% per sale
3. Ad Revenue from Blogs & YouTube
If a fashion blogger has a website or a YouTube channel, they can earn through display ads.
- Google AdSense pays bloggers based on website traffic. A fashion blog with 50K monthly visitors can make £500 – £2,000 per month from ads alone.
- YouTube’s Partner Programme pays between £3 – £10 per 1,000 views depending on the niche. A successful fashion YouTuber with 100K views per video can make £300 – £1,000 per video.
4. Selling Digital Products or Services
Some fashion bloggers create and sell their own products, such as:
- E-books or style guides (e.g., “How to Build a Capsule Wardrobe”)
- Online courses on fashion styling, blogging, or social media growth
- Personal styling services
Potential Earnings: £500 – £5,000 per month (depending on audience size).
5. Fashion Blogging on TikTok & Instagram Reels
Short-form video content has exploded, and brands are now paying bloggers to create Reels and TikTok videos. A single sponsored TikTok post can fetch:
- 10K – 50K followers: £250 – £1,000
- 50K – 100K followers: £1,000 – £5,000
- 100K+ followers: £5,000+
6. Brand Ambassadorships
Unlike one-time sponsorships, brand ambassadorships are long-term contracts where a blogger promotes a brand exclusively.
- Micro-influencers: £500 – £3,000 per month
- Top-tier influencers: £10,000+ per month
7. Freebies & Press Trips
Fashion bloggers don’t always earn cash but often get perks like:
- Free clothing, shoes, and accessories
- All-expenses-paid trips to fashion events and luxury hotels
- Exclusive early access to designer collections
How Much Do Fashion Bloggers Really Make?
Beginner Bloggers (0 – 10K Followers)
- Earnings: £0 – £1,000 per month
- Typical income sources: Free products, small brand deals, affiliate commissions
Mid-Level Bloggers (10K – 100K Followers)
- Earnings: £1,000 – £10,000 per month
- Typical income sources: Sponsored posts, affiliate marketing, ad revenue
Established Bloggers (100K – 500K Followers)
- Earnings: £10,000 – £50,000 per month
- Typical income sources: High-end brand collaborations, digital product sales, YouTube monetisation
Top Fashion Influencers (500K+ Followers)
- Earnings: £50,000 – £500,000+ per month
- Typical income sources: Exclusive brand partnerships, luxury brand deals, personal fashion lines
How to Increase Your Earnings as a Fashion Blogger
Want to earn more? Here are some strategies to scale your income:
1. Build a Strong Personal Brand
The more unique and recognisable your brand is, the more brands will want to work with you.
2. Diversify Income Streams
Don’t rely on just one source of income. Combine sponsorships, affiliate marketing, ad revenue, and product sales.
3. Invest in Quality Content
Professional photos, high-quality videos, and SEO-optimised blog posts attract more followers and better-paying opportunities.
4. Network with Brands & Other Influencers
The more connections you make, the easier it is to land collaborations and lucrative deals.
5. Stay Consistent and Adapt to Trends
Fashion trends evolve fast! Keep up with new social media platforms, hashtags, and content styles.
Conclusion: Is Fashion Blogging Worth It?
Fashion blogging can be highly profitable, but success doesn’t happen overnight. Beginners may earn little or nothing at first, but those who stay consistent and build a loyal audience can make six or even seven figures per year. Whether you’re in it for the love of fashion or as a serious business, fashion blogging has endless earning potential—if done right!
FAQs
1. Can you make a full-time income as a fashion blogger?
Yes! Many bloggers make £5,000+ per month, enough to replace a full-time salary.
2. How long does it take to start making money?
Most fashion bloggers take 6-12 months before making their first income. Success depends on content consistency, audience engagement, and monetisation strategy.
3. Do you need a website to make money as a fashion blogger?
Not necessarily. Many fashion influencers make money solely through Instagram, TikTok, and YouTube. However, having a blog increases credibility and long-term earnings.
4. What’s the highest-paying fashion blog niche?
Luxury fashion, sustainable fashion, and plus-size fashion blogging tend to earn more due to strong brand demand.
5. Do fashion bloggers pay for their clothes?
Many established bloggers receive free designer clothing from brands. However, beginners often buy their own clothes until they secure sponsorships.